BYRON COETSEE

@byroncoetsee

He’s the only person to win the International GS Trophy both as a competitor and media liaison – Byron is a 29-year-old self-taught rider that discovered the Spirit of GS and made an instant impact around the globe with his hashtag #OtherWayToGS. A crossover rider between BMW Heritage and Adventure models, Byron’s riding philosophy has been defined by his GS Trophy experiences:

“Despite being a super competitive rider myself, the actual events are about teamwork and camaraderie, and really, the joy of riding. You’ve already won by getting to the final – it’s just a wonderful opportunity to visit a beautiful riding destination with the bonus of representing your country.”